BlueToad, announced it will launch an iPhone app to publishers wishing to brand their digital publication via an iPhone app. BlueToad publications are already compatible with the iPhone and the Kindle via the devices' internet browser, and turning the content into an app is a next step forward. In the press release, the company's president Paul DeHart talks about ad-supported deals: "Ad spend is continuing to move from print ads to the internet. Digital publishing provides a way for magazine publishers to tap into internet ad revenue while preserving the magazine as a medium." BlueToad expects the iPhone app to be available to publishers in January 2010.
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